The International Site Visibility Listing Upgrade?

Here is an eBay announcement about international site visibility listing upgrade. There is a discussion thread on seller central about this new “upgrade”. There seems to be something very funky going on here. The seller central thread had a message from pink about how eBay isn’t charging any money for what was once free. Then immediately afterwards there were some messages directly contradicting the claim of pink. What’s going on here? Is eBay adding a feature and once again charging fees for it or did they suddenly decided to charge fee for something that was once free? If you know the answer to this question please feel free to comment.

UPDATE (8:13am) : There is a new thread discussing this announcement and it seems like sellers aren’t liking it.

UPDATE (4/2 8:11am):  I found this Power Sellers United thread discussing the international site visibility upgrade.