Let the Promos Begin!
April 29, 2008
eBay UK has just announced a 5 pence insertion fee promotion to boost their slumping listings count shown below:
Of course the timing of this kind of promotion isn’t a coincidence. What’s slightly puzzling is the timing of the announcement itself. They usually announce these listing promotion fairly close to when it will actually begin to prevent sellers from delaying their new listings. However this time they’ve announced such a promotion about two days earlier than they normally would. My guess is this is in an attempt to sway sellers away from participating in the global May 1st boycott. It is designed to prevent a noticeable sharp drop in listings count on May 1st.
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